Wausau Coated names Steve Luedke VP of technology and engineering

Wausau Coated Products Inc., a manufacturer of adhesive-based label products, has announced the appointment of Steve Luedke as the new vice president of technology and engineering. He joins Wausau Coated Products with over 25 years of label and packaging experience.

Prior to his new role at Wausau Coated Products, Luedke held a variety of positions in industry leading companies including WS Packaging Group, MCC Label, and Innovairre. During his tenure at WS Packaging/MCC he served in several key roles including business & market development manager, and director of engineering, North America. He also held the role of chief engineering officer, Domestic Platform at Innovairre.

In his new role, Luedke will be responsible for R&D/technical compliance; equipment capability; and quality control.

“We are extremely excited to have Steve in his new role as vice president of technology and engineering,” states Ben Reif, president/owner, Wausau Coated Products. “Steve’s industry knowledge and engineering experience will be a huge asset to the organization. We welcome Steve’s knowledge and look forward to watching him succeed in his new role.”

“I have worked very closely on product development with the team at Wausau Coated Products for over 20 years as a customer of theirs,” comments Luedke. “I was always impressed with their ingenuity and willingness to put the R&D time and resources into unique product ideas that we brought to them. It’s a great business model that I feel sets them apart from other suppliers in this space, and I’m excited for the opportunity to use my industry experience to help support and grow the business.”